Episode 196: The Most Effective Channel for Reaching Buyers | Jay Buselle & Jessica Gibbons-Rauch

Of the social media platforms, Linkedin -not facebook, not Twitter, not Instagram, not Tik Tok- is the most effective. Among the B2B marketers who use paid social media, LinkedIn is the platform used most often. They also say it is the organic platform that generated the best overall content marketing results for their organization in the last 12 months.