Episode 16: Creating an effective marketing plan with Lee Strom

This is part two of our special series focused on how to do marketing right. In part one we explored how distributors are using marketing effectively with Sam Brown, Marketing Director of BrandVia. In part two we look at the world of marketing from the supplier perspective with Lee Strom, Chief Marketing Officer for SanMar. In this episode, we are going to the learn about the art and science behind creating a marketing plan that delivers strong results.