Episode 104: Trendspotting with Futurist Vicki Ostrom from SanMar

skucast - A podcast by commonsku

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In today's episode of #skucast, we're joined by futurist and Trend Editor, Vicki Ostrom from SanMar, a specialist in identifying societal trends and translating them into profitable products. With 20 years in the fashion industry, she has designed for companies such as Eddie Bauer, Tommy Bahama and JCPenney. Today she discusses the differences between macro-trends and micro-trends, how to capitalize on color trends, and much more!

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