WakeMed Shares Secrets to Success for Creating a Digital Patient Companion
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - A podcast by Society for Healthcare Strategy & Market Development
When WakeMed Health & Hospitals sought to transform its digital front door strategy, leaders knew they wanted to create a true “digital companion” for consumers. In this session, find out how WakeMed found the right digital health platform and partner, developed an all-access digital engagement strategy, and engaged employees to build its platform and achieve measurable results, including over 9,000 active users a month and 250,000 sessions a year.
