Using Google to Build Trust in Your Brand
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - A podcast by Society for Healthcare Strategy & Market Development
The fact is, most people start their health journey in Google Search. So how do you make your content and providers stand out? Learn how Henry Ford Health System has successfully bolstered their search results using a multifaceted (content, Google My Business, schema markup) search engine optimization (SEO) strategy with measurable results. Henry Ford will share three case studies for the provider directory, COVID Vaccines, and Frequently Asked Questions and explain how they achieved increased visibility with tangible results.
