The New Powerhouse Combination: Driving Measurable Demand With Meaningful Brand
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - A podcast by Society for Healthcare Strategy & Market Development
It’s Simple Math, 1 + 1 =3. The combination of demand generation and branding is an unrecognized powerhouse. Demand generation touting features and benefits will no longer build long-term business. We’ll share BVK’s roadmap for an integrated strategy incorporating values-based brand building coupled with demand generation through cultivating leads and customer experience that sets a standard for exponential business growth. Learning objectives: This series will delve into strategies to build business growth by leveraging the powerful combination of demand generation and brand building.
