Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - A podcast by Society for Healthcare Strategy & Market Development

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OhioHealth has developed a research-backed digital engagement strategy by studying consumer health behaviors and motivations to better understand patient needs and preferences. Attendees of this session will learn about patient expectations in healthcare brand relationships and receive real-world marketing strategies, along with a free copy of the consumer health and wellness research study.