Marketing Personalization in Healthcare: Unveiling the Wizard Behind the Curtain

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - A podcast by Society for Healthcare Strategy & Market Development

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Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer expectations now demand more tailored approaches. AdventHealth aims to showcase a viable solution for overcoming these challenges, providing clarity amid the confusion surrounding personalization in healthcare marketing.