Humanizing Social Media for Meaningful Connections that Matter

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - A podcast by Society for Healthcare Strategy & Market Development

Meaningful strategies means weaving together the brand experience with human needs. The goal is to create relationships with your audience. And relationships, especially social ones, are built on moments – moments that elicit real emotion while remaining true to your brand strategy. The question is, how does that all happen? Join us for insights and a case study on how to bring unlikely social media tools to life to create authentic connections.