How Health Care Marketers Can Impact Stigma
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - A podcast by Society for Healthcare Strategy & Market Development

Stigma in healthcare often prevents patients from getting the care that they need. Healthcare marketers can positively or negatively impact this stigma through their work depending on the language, visuals and tone they use. Hear from experts at Hazelden Betty Ford Foundation and the American Lung Association about how they are smashing stigma in addiction and mental health as well as smoking related lung disease.