Diving Deeper Into 2025 Trends: GenAI, Influencer Marketing & Healthcare Retailization

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - A podcast by Society for Healthcare Strategy & Market Development

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In 2025, three trends are poised to shift healthcare marketing significantly: GenAI, influencer marketing, and the “retailization” of healthcare. In this webinar, healthcare experts Erin Killion and Jenn Dixon from Goodway Group will dive into these trends, what they mean for your healthcare organization, and strategic ways you can capitalize on each trend in your marketing campaigns this upcoming year. Join us to learn how to leverage cutting-edge marketing methods to spearhead growth in 2025.