How Vitaly Grew Without Relying on Ads

In this episode of Shopify Masters, Joe Cornfield of Vitaly shares how he’s formulated a marketing framework that curbs the company’s dependence on paid advertising while diversifying into emerging strategies with subscriber SMS texts and TikTok videos. Below he shares five tactics for building a resilient marketing strategy that’s less reliant on Facebook and Instagram ads.

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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.