How This Urban Contemporary Gallery Targets Their Niche Customer Base

Klaus Rosskothen turned his love for collecting urban contemporary art into the gallery, Pretty Portal. Based in Düsseldorf, Germany, since 2007, Klaus decided to reach a broader art audience by building an online store with Shopify a year later. As one of the earliest merchants, Klaus shares how he reaches a niche audience through digital and in-person strategies.

Om Podcasten

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.