How 3 Childhood Friends Without Business Experience Built “The Best Brand in Denmark”

In this episode of Shopify Masters, we chat with the founders of the recently named “best brand in Denmark,” Shaping New Tomorrow. The three friends, Christian Aachmann, Kasper Ulrich, and Christoffer Bak were able to disrupt the menswear industry, build multiple physical stores, and scale beyond 8-figures in sales.