Everything You Need to Know About Finding the Right Customer

Shopify Masters - A podcast by Shopify

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In this episode of Shopify Masters, Ben Sehl of KOTN breaks down how he built a multimillion-dollar apparel and home goods company by perfecting the production of a plain white t-shirt. From going viral on Reddit to tapping into the creator economy, Ben shares strategies that helped KOTN grow while also having a positive social impact.

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