Sharon Chuter, Founder of UOMA Beauty and Pull Up For Change, On Building A Beautiful Uprising, Why Diversity Is Critical & Tuning Into Your Life’s Purpose

Sharon Chuter was born in Nigeria, where she was credited with bringing Revlon to the country, as a teenager (yes, you read that right). She relocated to Perth, Australia, where she honed her skills at some of the world’s leading companies, including L’Oreal, Pepsi, GlaxoSmithKline, and as an executive at the LVMH-owned Benefit Cosmetics.   Sharon grew frustrated with the lack of real inclusivity in the beauty industry, and set out to launch her own beauty brand, UOMA Beauty -- with the widest array of foundations (6 “Skin Kins” or skin color groups). UOMA Beauty has won industry awards since making its debut in April 2019, and Sharon has earned recognition as one of beauty’s brightest. But it’s her boldness that is truly making waves.    Sharon launched “Pull Up For Change” on June 3, the day after “Black Out Tuesday” and as a response to the murder of George Floyd this summer. With the call to action for brands to #PullUpOrShutUp, Sharon called on beauty brands to offer transparency about the diversity of their employees and outline concrete goals for doing better in the future.   With UOMA Beauty, Sharon inspires everyone to show up every day as their raw self, a tribute to the misfits, “the weirdos,” the people who have been left out. And with Pull Up For Change, she is reminding us to see color, to see the beauty in our differences, and to get uncomfortable.    I loved chatting with Sharon about her vision for UOMA Beauty, why diversity should be the status quo, and why the call for change she is demanding is so critical for the world.    Website: https://uomabeauty.com UOMA Beauty IG: https://www.instagram.com/uomabeauty Pull Up For Change IG: https://www.instagram.com/pullupforchange #pulluporshutup Sharon Chuter IG: https://www.instagram.com/heysharonc   Produced by Dear Media. 

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“Share Of Voice” is a podcast about the power of discovering your voice and sharing your truth in the process. Hosted by journalist Karin Eldor, each episode features compelling conversations with the wave makers and game changers on our radar. Less “how I built this” and more “how I make noise,” guests will share how they amp it up in their work. Do they express themselves boldly in their OOTDs or beauty looks, on their social media channels, or in every way, on the daily? It’s about creating ripple effects. Feeling heard. Shaking up the status quo and breaking way out of the boxes that society has imposed on us. We’ll discuss doubling down on yourself unapologetically, and raising your frequency so much that you take up ALL. THE. SPACE. Prepare for inspiring soundbites and mic drop moments, from the disruptors who have made a living from living out loud. You ready to get loud af? For more details on upcoming guests and past episodes, follow Karin on Instagram @alwayskarin.