Thursdays Share Of Voice

Sam Abrahart, Founder Of The Mayfair Group, On Building The Brand That’s Taking Over Instagram

from Share Of Voice | Published 2/18/2021

Sam Abrahart, founder and CEO of the Mayfair Group, joins me this week to chat about how her search for fulfillment and personal mental health struggle led to launching the agency behind the ultra shareable Instagram content -- also now known as a fashion brand on a mission. (Its “Empathy” sets have been spotted on everyone from J.Lo and Gabrielle Union, and Justin Bieber recently rocked the “Just Be Kind” set.)   Sam shares her thoughts on creating a disruptive company, the power of empathy and vulnerability, and why the most important KPI or metric for success needs to start with impact and positive influence, over profit.   The Mayfair Group IG: https://www.instagram.com/themayfairgroup/ The Mayfair Group Website: https://themayfairgroupllc.com/ Sam Abrahart IG: https://www.instagram.com/samabrahart/ Produced by Dear Media

Om Podcasten

“Share Of Voice” is a podcast about the power of discovering your voice and sharing your truth in the process. Hosted by journalist Karin Eldor, each episode features compelling conversations with the wave makers and game changers on our radar. Less “how I built this” and more “how I make noise,” guests will share how they amp it up in their work. Do they express themselves boldly in their OOTDs or beauty looks, on their social media channels, or in every way, on the daily? It’s about creating ripple effects. Feeling heard. Shaking up the status quo and breaking way out of the boxes that society has imposed on us. We’ll discuss doubling down on yourself unapologetically, and raising your frequency so much that you take up ALL. THE. SPACE. Prepare for inspiring soundbites and mic drop moments, from the disruptors who have made a living from living out loud. You ready to get loud af? For more details on upcoming guests and past episodes, follow Karin on Instagram @alwayskarin.