2.7 Sera Tajima | Everything You Need to Know About Jobs to be Done (JTBD)
Sera Tajima Podcast - A podcast by Sera Tajima - Fridays
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Sera is your host & Founder of The Craft. Chapters (00:00:00) Introduction and Annoucements (00:01:21) Why companies are dying quicker (00:02:34) Why I like JTBD (00:03:26) People are trying to progress in life (00:04:18) The process of creative disruption (00:05:20) Customers inadvertently lie (00:06:11) JTBD theory and practice (00:09:46) Examples of 3 dimensions (00:11:29) Tony Ulwick’s 9 tenets of JTBD (00:13:03) Incorporate JTBD into Your Process (00:14:40) Investigate beyond the superficial layer (00:16:47) 1. Define your market (00:17:56) 2. UX Research (00:23:40) 3. Synthesize your research (00:24:22) 4. Map the job (00:25:03) 5. Identify customer needs (example with ChatGPT and Claude) (00:26:10) 6. Create JTBD statements (00:27:09) 7. Ideate solutions (00:27:53) 8. Prioritization and planning (00:29:00) 9. Design and test (00:30:00) 10. Refine and measure impact (00:30:58) Bob Moesta’s Case study (00:33:33) FAQ Join the Newsletter (sources here) Learn Sustainable Growth Design Where to find Sera: LinkedIn YouTube Website Discord Become a sponsor: [email protected]
