2.3 Sera Tajima | Intro to Circular Design with Case Studies

Sera Tajima, Host and Founder of The Craft gives an introduction to circular design with 4 global examples of circularity from Apple to e-waste in Brazil. Chapters (00:00:00) Introduction to circular design (00:05:35) Why design for circularity (00:07:10) Technical and biological waste (00:10:21) Smartphones, cost-savings, and Apple (00:12:20) Shifting to a society that consumes less (00:14:16) 4 Case Studies on Circularity (00:14:36) Recycling plastic waste in the beauty industry (00:18:14) Leveraging e-waste to build digital equity in Brazil (00:21:03) Modular headphone subscriptions to reduce waste (00:22:51) 100% regenerative agriculture with buy-in from shareholders (00:25:31) Continue the conversation Get resources here 👇🏽 Join the Conscious Design Movement⁠⁠ Get the Sustainable Growth Playbook Where to find Sera Tajima: LinkedIn: ⁠https://www.linkedin.com/in/seratajima⁠ Website: ⁠https://www.seratajima.com/⁠ The Craft: ⁠https://www.the-craft.io/