2.11 Christopher Nguyen | What it Takes To Build a Design Business

Christopher Nguyen is Founder of UX Playbook. He went from zero experience to head of design in just 4 years. His mission is to Make UX education accessible. He’s also working on a new project called Backlog: a community for designers-turned-entrepreneurs. Chapters (00:00:00) Beyond UX Podcast (00:01:04) How Chris Got Into Design (00:03:10) Posting on Linkedin (00:05:00) UX Playbook organic growth (00:10:14) Expanding the funnel on Linkedin (00:16:11) Product Bundle Experiment (00:19:32) Free 5 Day Growth Challenge (00:23:49) What the Market Wants (00:27:33) Downsells are More Effective than Upsells (00:29:02) Pricing Experimentation (00:32:37) Sera’s Business Journey (00:39:36) Create Urgency Getting Your Product Out (00:45:55) What Gives Designers Business Superpowers (00:50:33) Biggest Mistakes Chris Made (00:54:20) A Workday With Chris Chris’s Resources: Backlog UX Playbook My First Million Lenny’s Podcast Where to find Chris Nguyen: Linkedin Where to find Sera Tajima: LinkedIn Website