1.9 Gabriela Lucía Lorenz | Ethics & Sustainability
Sera Tajima Podcast - A podcast by Sera Tajima - Fridays
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Gabriela Lucía Lorenz is Director of UBS in Switzerland. She has an MBA in Sustainable Business, is originally from Argentina, and has worked in Switzerland for 10+ years. She is an advocate of ethical design practices, fostering sustainability and a change of paradigm — from user centric to humanity and planetary centered design. Chapters (00:00:00) Gabriela Introduction (00:03:34) Design Director at UBS Zurich (00:05:50) MBA in Sustainable Business (00:09:38) Ethics and Sustainability (00:12:39) Moral values for individuals and companies (00:18:01) Talking about DEI in Europe (00:19:00) Getting started with ethics (00:23:41) Frameworks for design and business (00:30:03) How to approach projects for sustainability and ethics (00:34:14) Growth, power, and money unregulated isn’t working (00:35:58) The definition of success (00:36:57) Work life balance Recommended Resources: Don Norman, Design a Better World Kelly Small, The Conscious Creative Ruben Paten, Politics of design The Center for Humane Technology Mariana Salgado Podcast https://disenoydiaspora.org/Uxía Arias García https://universomeraki.com/ Where to find Gabriela: LinkedIn: https://www.linkedin.com/in/gllorenz/ Where to find Sera Tajima: LinkedIn: https://www.linkedin.com/in/seratajima Website: https://www.seratajima.com/ Business: https://www.the-craft.io/
