1.10 Sera Tajima | Design Like a Growth Hacker

Many designers struggle to gain buy-in for their work, to communicate with stakeholders, or to measure their impact. Join Sera in this episode to understand how to design like a growth hacker. If this interests you, the Sustainable Growth Playbook is now available (linked below). Chapters (00:00:00) An Introduction to growth thinking (00:02:00) Advance your design career with business thinking (00:03:53) The intersection of growth hacking and product design (00:05:28) Identifying the business lever (00:07:38) How to think about the customer lifecycle and growth frameworks (00:09:52) Risks associated with growth hacking (00:10:36) A strong growth strategy starts with retention (00:12:31) Good growth practitioners are humanity centered (00:14:48) Where your power lies as a technologist Recommended Resources: Sustainable Growth Playbook (The Craft) Decentering profit (referenced) Rethinking capitalism (referenced) Reforge Center for Humane Technology Design Guide Tristan Harris on Trevor Noah Podcast Where to find Sera Tajima: Newsletter: ⁠https://seratajima.substack.com/ LinkedIn: https://www.linkedin.com/in/seratajima Website: https://www.seratajima.com/ Business: https://www.the-craft.io/