E16. Video: Building To $100m in Creator-led brands: Sahil Bloom's and Hunter Hammond's Assembly
EP 16: Sahil Bloom, Codie Sanchez, Ali Abdaal, Sam Parr and Dan Koe have one thing in common. They all co-founded a business with Hunter Hammonds. He's turning the traditional agency model on its head, at Assembly - a portfolio of creator-led productized agencies on track to do $25m run rate with c.60% margin, that he co-founded with @Sahil_Bloom. Sahil has several million followers across Twitter, Linkedin and other platforms and can be considered a "B2B-creator". Together with Hunter, they have founded agencies such as Viralcuts, Heyfriends, and Keyframe. Today they are launching "Bitesized", an "A la carte" subscription agency in design. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! LINKS: http://instagram.com/gltore http://instagram.com/sequelxyz https://twitter.com/GustafToresson --- https://twitter.com/_hunterhammonds https://twitter.com/SahilBloom https://twitter.com/trybitesized Topics (00:00) Intro (00:42) An agency's biggest problem (03:57) Starting agencies with creators to 10x sales (05:29) How Sahil and Hunter's creator-operator relationship began (08:41) First three months launching 4 brands with $3m run rate (09:20) Why "productizing" an agency? (13:44) The big opportunity for "B2B creators" (16:46) Launching brands with Sam Parr, Codie Sanchez etc. (20:30) Who is a "Bitesized"' customer and how does it work? (22:30) Why "one-person agencies" don't work (23:26) Building a $100m B2B vs B2C creator-led brand (27:24) How to turn your business costs to profit-centers (30:18) A transition into B2C creator-led brands? (31:57) How niche should the creator be? (34:05) What is the perfect creator-operator match? (37:10) How is ownership split between the creator and operator? (38:01) Are 12 separate brands just a case of "Shiny object syndrome" and split focus? (39:26) Financial goals and margins (43:17) Scaling operations from 3 to 50 people in 4 months and further to 200 (44:55) The biggest surprise building Assembly (47:06) What audiences drive the B2B business? (50:21) How to balance how much you can "build in public" (54:40) Will you do an exit? Learn more about your ad choices. Visit megaphone.fm/adchoices