The Ultimate LinkedIn Sales Guide with Daniel Disney

On this episode of the Salesman Podcast, Daniel Disney shares his social selling secrets through his new book “The Ultimate LinkedIn Sales Guide.” Resources: * The Ultimate LinkedIn Sales Guide by Daniel Disney * Daniel’s LinkedIn * DanielDisney.Online Transcript Will Barron: This episode is brought to you from the Salesman.org HubSpot studio. Coming up on today’s episode of the Salesman Podcast.   Daniel Disney: But the reality is, you’re not going to buy from someone you don’t like. You’re definitely not going to buy it from someone you don’t trust.   Daniel Disney: But the impact it has on traditional sales is even bigger. So when you do make calls… Will, I did something very similar recently where I was approaching a CEO of a very large global company.   Daniel Disney: SalesLoft as a company are now working with him to help support that continued personal brand growth. You see it with a lot of these micro influencers that have grown within these companies. They’re one of the best resources that companies have, where you get these creative people putting out content, and that is where the potential lies.   Will Barron: Hello, Sales Nation. My name is Will Barron, and I’m the host of the Salesman podcast, world’s most downloaded B2B sales show. In today’s episode, we have the king of social selling, Daniel Disney. He’s my cohost on the Social Selling Show, which you can find [email protected] as well as this episode, the show notes, and a link to his brand new book, The Ultimate LinkedIn Sales Guide.   Will Barron: We’re touching on the book. We’re touching on social selling. We’re touching on the future of just selling on the internet in general and a whole lot more. And so with that said, let’s jump right into it.   Will Barron: Daniel, welcome to the Salesman podcast.   Daniel Disney: Will, thank you so much for having me back.   Will Barron: You’re more than welcome, sir. How many times have you been on the show now? Victor Antonio I think has had the most returns. You’re probably second on returns on this show, I think moving forward now.   Daniel Disney: I think this is our third or fourth time, and obviously we’re recording the amazing Social Selling Show together. So we’re spending a lot of time together, Will. I’m really excited to be back with you today.   Will Barron: Good stuff. Well, we’re going to touch on the book, the Ultimate LinkedIn Sales Guide, throughout the conversation. We’ll share with the audience where they can find that and more about yourself towards the end of the show. The title of this episode, we’ll stay true to that, Turning LinkedIn Into a Lead Sales and Revenue Generating Machine, that’s why I won’t dive into in this episode, Daniel.   People Buy From People They Know, Like, and Trust. Is the Concept Still Relevant in Today’s Selling Environment? · [01:53]    Will Barron: So with that, mate, one thing that you say in the book, about halfway through, I really wanted to pull out and to emphasise, because this might tee up the rest of the conversation, then. You say, quote, “There is one universal truth that we know in sales. People buy from people they know, like, and trust.”   Will Barron: Now,