The ONLY Sales Strategy You Need to Know

The absolute best way to excel in sales is by following a proven system that delivers consistently great results. And today, I’m breaking down the ONLY sales system you need to know to be a roaring success in this industry. In fact, it’s the same system we’ve used to help well over 2,000 sales professionals maximize their on-the-job effectiveness, blow past their previous income goals, and achieve real, lasting sales success. The System Let’s start with a question… When’s the last time you were sitting at your desk, wondering “What do I do now?” Now don’t misunderstand me here—sales is busy. Busy as all hell in fact. You’ve got product demos, client questions, cold outreach, quotas—and on top of it all, a sales manager breathing down your neck. But all this stress and business, it doesn’t really mean you’re productive. You feel busy, sure. But when people don’t have a proven sales system to follow, they tend to… flail. Less gets done around the office. Opportunities go overlooked. And unmet quotas fly by month after month with little improvement. You’re still stressed, of course. But even still, you aren’t able to make any real, lasting progress. And those feelings of stagnation, of plateauing, are the first signs of burnout. Mental health advocate and Founder of UNCrushed Time Clarke once told me in an interview, “I do research around a survey with B2B sales professionals, and of those, 67% of the respondents strongly agreed that they are currently close to burnout or experiencing burnout.” 67% of sales reps feel this way! And the problem in most cases is not having a cohesive system for driving consistent results and becoming a better, more effective salesperson. It’s this problem in particular that we’ve solved for over 2,000 reps with our Selling Made Simple system. And it’s this proven system I’m covering in this video. Now, let’s get into the ONLY sales system you’ll ever need to know. Like I said, this is the exact system we cover in the Selling Made Simply training. And it’s made up of four equally important steps… 1: Understand Your Market First up is understanding your market. Before you can even hope to close a sale, you have to know who you’re selling to. And that means understanding three things in particular.  A) Honing Your Value Proposition First is getting intimately familiar with your value proposition and tailoring it to your ideal buyer. What are the unique problems your prospects are facing? What solutions have they already tried to solve those problems? The more you understand about your customer, the better position you’ll be in to cater your value proposition to their distinct needs.  B) Understanding Your Buyer’s Journey Next up is understanding your buyer’s journey. Prospects move through very specific steps on their way to buying your product. From awareness and consideration to purchase and re-purchase. Guiding prospects through each of these steps effectively means knowing what information to deliver and when to deliver it.  C) Nailing Down the Numbers Finally, there’s playing the numbers game. How many prospects do you have to reach out to in order to book a single discovery call? How many of those turn into a qualified lead? And how many of those are going to actually become a buyer? Sales is, in fact, a numbers game. And the better you get at tracking and playing to those numbers, the better you’ll become at meeting goals and closing deals consistently. The next step in this sales system is getting in front of your buyers. 2: Get In Front of Buyers Getting in front of buyers. Sales don’t happen in a vacuum. Buyers are busy. And to close deals, you need to do the hard work to connect with prospects regularly and strategically. For most reps, that means reaching out in three different ways: