Personal Branding Examples (How To Become A LEGEND In Your Industry!)

Do you want to become a legend in your industry? How would that affect your sales performance? What would your day look like if you had inbound leads hitting your inbox rather than having to cold call until your fingers bleed from dialing? On this episode of The Salesman Podcast, Shama Hyder shares a bunch of personal branding examples and a step by step process to getting known in your industry Sharma is known as the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company. Resources: FREE SalesSchool Workshop – Start HOT Calling To Remove The Fear And Failure From Cold Calling ShamaHyder.com @Shama Shama on Linkedin Book: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Transcript Shama Hyder: So I think as any good salesperson will tell you, especially in the B2B world, relationships are everything. So the first thing that you have to keep in mind, especially with something like personal branding, is that you're going to have to look at the ROI in both quantitative and qualitative ways. It's not necessarily about how many people can you get in front of, it's how are you viewed by that audience? Are you another salesperson? Are you a respected resource? Are you someone they feel looks out and has their best interests in mind?   Will Barron: Hello sales nation, I'm Will Barron, host of the Salesman Podcast. The world's biggest B2B sales show where we help you not just take your target, but really thrive in sales. If you enjoy this content, make sure you click subscribe. And with all that said, let's meet today's guest.   Shama Hyder: Hey, this is Shama Hyder founder and CEO of Zen Media.   Will Barron: In this episode, we're diving into personal brand in sales. Why it's important, how to measure it, how to leverage it the best you possibly can, and the first thing you should do after consuming this content to make a real impact on LinkedIn in front of your potential customers. Let's jump in.   How to Analyze the Size and Depth of Your Personal Brand · [01:12]   Will Barron: Before we dive into the how of building a personal brand. How do we, if we even can, how do we measure our progress with it? Is it the number of Twitter followers we have? Or for a B2B sales professional, is there a better way to measure the personal brand that we have in perhaps within our vertical?   Shama Hyder: So I think as any good salesperson will tell you, especially in the B2B world, relationships are everything. So the first thing that you have to keep in mind, especially with something like personal branding, is that you are going to have to look at the ROI in both quantitative and qualitative ways.   Shama Hyder: So the qualitative is that really important, hard to put numbers on at times, but just as important. So, it's your reputation, it's how someone says, “oh, you are everywhere”, or “I've heard of your company before”. Anybody who's been in sales knows the difference when they call someone and they get hung up on versus, “oh, I've heard of you guys”. And that's the game changer. When someone says, “I've heard of you”, and you have that instant credibility, your reputation precedes you. And I think that's what you're really looking for when you build a brand where you've already have that credibility, you have that respect,