Increase Your Visibility: How to Get Prospects Attention On LinkedIn

In today’s episode of the Social Selling Show, Daniel and Will share tips on how to increase visibility on LinkedIn as well as pros and cons of riding trends on LinkedIn. Resources: The Daily Sales LinkedIn Page The Million Pound LinkedIn Message by Daniel Disney Meet Edgar – Social Media Scheduling Tool Transcript Will Barron: Welcome to the Social Selling Show with myself, Will Barron, founder of Salesman.org, and the king, the freaking… I'm going to bash the table right now. I'm going to boom the microphone and make all weird noises for everyone listening on audio, the king of social selling, Daniel Disney, how's it going?   Daniel Disney: It is going very well. Appreciate the table booming introduction. I'm excited for today's episode, Will. For anyone who's watching the video of this you'll see, I am now in day two of my brand new office. So quite an exciting time, although a lot of work now to do, to build this up.   Will Barron: I'm interested, we'll get into the topic, which is how to become more visible on LinkedIn in a second, but for anyone who's watching this who is creating content and might be interested, what are your plans? Are you just going to replicate the studio that you built at home here, or do you have bigger, smaller, different plans moving forward?   Daniel Disney: Do you know what, Will? Honestly, it took so much effort and thinking, and building in the home office setup, which has got four bookshelves and a lot of other stuff. I'm not going to replicate that, but I'm going to use this as an opportunity to create real branded video space. So I'm looking at some wall art and just make it suitable really good audio and video equipment to take the video game to the next level. So yeah, quite a lot of homework to do in preparation. But it's exciting. It's an exciting step. And actually tying this in and looping straight into today's topic when we talk about being more visible on LinkedIn, yesterday I posted a picture of me holding the keys, standing in the doorway to the new office and the post did above average engagement.   Daniel Disney: And I was sort of aware of the principle, but those momentous occasions are great opportunities to become more visible. Those moments and it could be the birth of a child, it could be a child's birthday, it could be your birthday, it could be starting a new job. Those big occasions make great sort of extra visibility posts on LinkedIn. So I guess kicking this episode off and using this as an example, look for those moments where you think, actually this is something a bit different and they may happen once, twice, three times a year, but those are great opportunities to get that extra visibility.   Why Posting Major Life Events on LinkedIn Drives a Tonne of Engagement · [02:10]   Will Barron: Do you think that is because it is a moment and people are sharing in that moment with you? Or is it because you're actually being real and you're not just, not you personally, but people are just so used to the day in business content and re sharing blog posts from your company blog and then they see something that is out of that world and something that is a… Someone pregnant, baby, marriage, whatever it is, new, amazing office space that it's so real that that grabs attention in the platform. Is it because it's just, people are buying into you, I guess it's the same question people buying into or is it just because it is different?   Daniel Disney: It's both and I think there's a key thing. You can't have momentous occasions every single day.