How To Measure Social Selling Success

In this week’s episode of the Social Selling Show, Daniel and Will talk about how sales leaders can measure the team’s social selling activities and build lucrative side hustles on LinkedIn.  Resources: The Daily Sales LinkedIn Page The Million Pound LinkedIn Message by Daniel Disney Shield App – An analytics dashboard for LinkedIn Transcript Will Barron: This episode of the show is brought to you from the salesman.org HubSpot Studios. Welcome to the Social Selling Show of myself, Will Barron, founder of salesman.org. And the king of social selling, Daniel Disney. Daniel, how’s it going mate?   Daniel Disney: It’s going very well Will. As I was just saying, I did my first live face-to-face speaker session yesterday, which is the first time in just over a year now. So it was quite a crazy but also an awesome experience.   Will Barron: Yeah, I’m excited. I’m excited for you to get back to doing some of this stuff. I’m excited to, I won’t be doing any in-person training because I hate travelling, Daniel. I hate being in the car, I hate being on planes. But I like seeing likes of yourself and then watching that back on video after the fact, because you seemingly you’re going to get more impact in the room. Even if I’m consuming the content after the fact, it seems like there’s more Q&A, there’s more opportunity for people to engage reviews. Is that fair?   Daniel Disney: Yeah, especially one of the key things I certainly enjoy doing is sort of one hour 45 minutes to keynote style talks where the focus is motivation, inspiration, getting them really clued into what LinkedIn and social selling is. And that does have a lot more value and impact when you’re there face-to-face, you can read the room, you can do more interactive Q&As and things like that. So yeah, for me, it works really well. But similar to what you do Will, moving forward, I will now have a virtual online training model as part of the things that I offer because I’ve learned a lot over the last year. How valuable that can be as well across larger teams, multiple countries, et cetera. So, yeah, I think all of this has kind of created this new hybrid model of mixture of in-person and virtual, which I think is going to be perfect.   Will Barron: And for anyone who’s interested in bringing you in Daniel, let’s just plug it at the top of the show mate. Where can we find out more about you and where can we get contact to hire you and get you in and doing keynotes?   Daniel Disney: Yeah, so danieldisney.online is my website. Obviously you can find me on LinkedIn and learn about me there and just pop me a message or an email. And I’m always happy to have conversations.   Why Sales Leaders Must Start Paying Attention to LinkedIn · [02:16]    Will Barron: For sure. Okay, so we have all the plucking out of the way, because today’s episode, we’re going to be speaking more or less directly to sales managers, sales leaders, and people of that kind of elk here. Daniel, we’re going to be talking about how sales leaders, sales managers can use LinkedIn. But I’m going to ask you as open-ended a question as I can here, it’s going to start it and then we’ll go off in multiple pathways perhaps. But why should a sales manager or a sales leader who perhaps has paid no attention to LinkedIn in the past. Why should they be interested in this conversation? What value can they get out of LinkedIn?   Daniel Disney: