#706: Align Your Selling With What Buyers Want (In The New Normal) With Tiffani Bova | Salesman Podcast

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Tiffani Bova is the chief growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. On this episode of the Salesman Podcast Tiffani shares how B2B buyer expectations have changed with the “new normal” and what salespeople need to do differently to get deals closed with them. Resources: * https://www.tiffanibova.com/* Tiffani on LinkedIn* Book: Growth IQ: Master the 10 Paths to Grow Your Business