5 Best Sales Pitch Examples and Tips And Why They Work

A good sales pitch makes all the difference between a failed deal and a closed deal. That's why it's such a massive part of the selling process. A sales pitch is your attempt at selling your product or service. It should ideally be a persuasive and engaging speech that communicates the value of your offering and encourages the customer to put down their money. But what makes an effective, winning sales pitch is the million-dollar question. This Salesman.org article will dive into the fundamentals of a sales pitch and discuss the best sales pitch examples and tips to set up sales reps for selling success. What Is a Sales Pitch? A sales pitch is a super brief sales presentation explaining how your business will benefit the prospect. It should be compelling enough to convince the prospect about your product's superiority and persuade them to engage in business with you. A good sales pitch can be anything—a script you go through on a call, a traditional presentation in front of decision-makers, or a two-minute elevator speech for networking opportunities. How To Write a Good Sales Pitch The idea behind delivering a sales pitch is to connect with potential buyers. While every salesperson needs to be unique to make an impact, all the best sales pitch examples has three main components. A) Hook Your hook should capture your prospect's attention, whether it's your email subject or the opening line of your cold call. Think strong, impactful, and attention-grabbing. A strong hook is fundamental for a sales reps pitch because if you don't have the attention of the prospect, how are you going to influence them? Here are a few ideas for writing the perfect hook for your sales pitch: * Cut to the chase (“I want to get straight to the point and share… “) * Ask a question (“Does the idea of increasing your revenue by X% sound appealing to you “) * Reference a shared connection (“Saw your LinkedIn post talking about how Mr. X's ideas influenced your decision-making”) * Share a data point (“Did you know that X% of CEOs) * Mention a recent interaction (“I loved hearing your thoughts at the ABC convention”) B) Context The context of your sales pitch gives the prospect an enticing value proposition. After delivering a hook that gets the prospect's attention, tell them why you've contacted them and explain what your product can do for them. Here are a few essential context tips: * Speak about your product or service plainly—leave out any marketing or overly technical jargon * Use data, market research, customer stories, or case studies to have the buyer continue engaging with you * Tie the benefits from the previous bullet to your prospect's goals and objectives, explaining how they'll personally benefit if they respond to your request C) Call-to-action (CTA) Add a clear next step the prospect can take to close your sales pitch. For example, include a strong call to action that pushes the prospect to do what you want them to do, such as calling you back or responding with availability. Often if you've covered the bases and kept your sales pitch short, focused on the prospect rather than your own sales process and you've generated social proof, then the CTA is seamless. Below are a few examples you can use: * Does it make sense to connect for 15 minutes this week? * What's the best way to connect on this? * Are you up for a 15-minute chat next week? * When is a good time to chat about this more? * Would you be open to a call to learn more about our product? * Do you have any availability next Wednesday for a brief chat? 5 Good Sales Pitch Examples and Ideas for Inspiration