Ep 263: Top-of-the-Funnel Marketing Through Facebook Groups, with Serge Popovic, Crossrope

We often talk about Facebook groups for retention of customers, but it’s also an effective tool for top-of-the-funnel marketing.In this episode, Serge Popovic, CMO of Crossrope, talks about using Facebook groups as a top-of-the-funnel marketing tool. Listen up and learn a lot from this episode.KEY TAKEAWAYS FROM THIS EPISODEThink of the ways where your customers would have the best experience and result possible with your products.Direct people who sign up for your events to a private Facebook group where you can build a community with great engagements later on.You should have a strong team and a strong foundation that you can trust. Build robust processes.Scaling up is all about teams and processes.Promotions shouldn’t always be from within. Find people with high aptitude that can level up their game.Recommended Podcast:Planet Moneyhttps://www.npr.org/podcasts/510289/planet-moneyToday’s Guest:Serge Popovic is an engineer turned CMO. He is the CMO of Crossrope.Crossrope is a company that builds and sells products for fitness that challenges the status quo.Connect and learn more about Serge and Crossrope here:Website: https://www.crossrope.comLinkedin: https://ca.linkedin.com/in/srdjanpopovicWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Om Podcasten

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!