Ep 261: Secrets to Scaling Black Friday Part 5 - SMS Marketing Strategies That Yield BIG Results With Jordan West

If you listened to the first 4 episodes of this Black Friday Series and have been planting the seeds we were discussing, then this episode is the time for harvest.In this fifth episode of the Black Friday series, Jordan West talks all about SMS Marketing and how to implement it effectively. He also shares his favorite platform for this strategy.Listen up and take notes.KEY TAKEAWAYS FROM THIS EPISODEWarn your customers that you are going to run a sale. Give them 2-3 days before warning about your sale.Postscript is a great tool to use with your campaigns.Continually be on your customers' phones.Launch a new type of sale every single week.SMS automations to set up that you can implement:Browse abandonment and add to cart abandonment checkouts.Loyalty offer.Once the product is delivered, send them a thank you message and invite them to the VIP group.Shipping notifications.Delayed shipping notifications.Welcome series message.Recommended tool:PostScript.ioConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!