Ep 260: Secrets To Scaling Your E-Commerce Brand, with Guillaume Le Tual, Mage Montreal

What is the real difference between brands that perform fairly well in sales and those that do exceptionally well?In this episode, CEO and Founder of Mage Montreal, Guillaume Tual talks about his expertise in the Magento space. He enlightens us with how to work with upmarket and what makes incredibly successful brands different from the rest.KEY TAKEAWAYS FROM THIS EPISODEHaving brand distribution rights is powerful.Successful companies that have fewer large distributors can easily fulfill more orders. These companies tend to be the ones that can scale up and have positive cash flow.Having a central distributor prevents shipping delays.It is a mistake not to have a way to settle customers’ questions and uncertainties.You need to spend efficiently on ads to be able to lift your brand.A lot of big companies go with Magento when it comes to tech. When a brand wants to offer a very unique customer experience, they tend to transition to Magento.It is important to have a high-quality product catalog. Go more for quality than quantity.The way to go even further with your business is to free your time by replacing yourself fully in the business.Document your processes so you can delegate them effectively.Recommended Podcast:Harvard Business Reviewhttps://hbr.org/podcastsRecommended Book:Great by Choicehttps://www.amazon.com/dp/0062120999/?tag=sounexecbooks-20Today’s Guest:Guillaume Tual is the CEO and Founder of MageMontreal.Mage Montreal is a certified Adobe Commerce (Magento) company that works exclusively on the Magento platform to build e-commerce websites. Connect and learn more about Guillaume and Mage Montreal here:Website: https://www.magemontreal.comLinkedin: https://www.linkedin.com/in/guillaumeletual/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!