Ep 187: Exploring Marketing Channels with Marketing Expert Cameret Bannister of Janji

Camaret Bannister has a long history as a digital marketer with experience in tech and marketing SaaS businesses. Currently, she runs marketing for Janji, a running apparel brand with a mission to provide clean drinking water by partnering with nonprofits around the world.In this episode, Cameret talks about building a thriving community around the brand's unique story and what mix of marketing channels she uses most. She also shares the importance of testing different marketing channels as an ongoing experiment within your marketing strategy. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThe best thing you can do is reserve 15-20% of your marketing budget to test new channels.Think beyond what’s currently working well.To build a strong community, focus on attracting people who are aligned with your mission.App:Loop Returnshttps://www.loopreturns.comKeywords Everywherehttps://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmpBook:Wordslut: A Feminist Guide to Taking Back the English Language by Amanda Montellhttps://www.amazon.com/Wordslut-Feminist-Taking-English-Language/dp/006286887XTODAY’S GUESTCameret Bannister is the Director of General Marketing at Janji. Janji is a running apparel brand focused on exploring, connecting, and giving back through clean water.Connect and learn more about Cameret and Janji here:Website: https://janji.comInstagram: https://www.instagram.com/runjanji/?hl=enLinkedin: https://www.linkedin.com/in/cameretbannister/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermindThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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