Ep 184: The 2021 Modern Marketing Mix with Elish Patel of Peak Design

In 2021, as the digital advertising world evolves, your marketing mix needs to evolve as well. With Facebook ads dipping in profitability and competition increasing across the board, it’s important to be really specific about where customers are and meet them there.In this episode, Elish Patel of Peak Design shares the fascinating mix of marketing strategies that work for their company selling high-end camera accessories. He emphasizes diversification of marketing channels and high-quality video as key ways to win in 2021. Enjoy!KEY TAKEAWAYS FROM THIS EPISODESMS campaigns are incredibly powerful.Diversify your marketing channels!Not everything you do is meant to scale.When you’re starting a business, don’t worry if you’re going to scale or not.If you have funds to invest, go deep in creating video content.In buying Email newsletter placements, you’re catching someone in a much more engaged state.TODAY’S GUESTElish Patel is the VP of digital and growth at Peak Design. He handles all of their paid advertising, growth strategy, and anything that concerns their direct business and growing their user base.Peak Design is a product design company focused on carry solutions. They make tools for doing. Their carry solutions help creatives, commuters, and adventurers keep their gear accessible, organized, and protected.Connect and learn more about Elish and Peak Design here:Website: https://www.peakdesign.comLinkedin: https://www.linkedin.com/in/elishpatel/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermindThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!