The Black Farmer: managing your fear is the key to success, Wilfred Emmanuel-Jones MBE

Wilfred Emmanuel-Jones grew up in poverty in Birmingham, having come with his parents from Jamaica as part of the Windrush generation. One of nine children, and as the oldest boy, it was his job to help his father on their allotment, which they used to supplement the family income. And it was on that allotment he first dreamt of owning his own farm.  His drive to change his circumstances was relentless, which was needed, because he had to excel at several different career stages just to give himself the chance of building his company. Wilfred gave Gordon Ramsey his big break in television, having been given his own break in TV, thanks to his raw persistence. Then after finally buying his farm, he set up The Black Farmer, a name coined by neighbours of his farm in Devon.  He’s written a book, called ‘Jeopardy - The Dangers of Playing it Safe’, so has really thought about the things that have made him successful - the stuff we want to know about.  How did he hone his mindset and achieve his lifelong dream? Why does he celebrate being an outsider? And why is fear so important for entrepreneurs?  Listen to find out. -- Sponsors Vorboss - get better internet: https://vorboss.com/secretleaders Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders -- Newsletter Sign up here: https://secretleaders.email/ You can find our historic newsletters here: https://www.secretleaders.com/episodes Learn more about your ad choices. Visit megaphone.fm/adchoices