Comparing Notes With A Competitor

Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing. Show Notes: Allison's website: https://www.allisonmary.com/ Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/ Allison's Substack: https://notaconversationalpace.substack.com/ Whoop: https://www.whoop.com/ Oura: https://ouraring.com/ Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble Sara Vaughn: https://www.youtube.com/@smevaughn Mali Noyes: https://www.youtube.com/@malinoyes BPC - Brand, Product, Content: Saucony x Minted: https://mintednewyork.com/products/speed4 Salomon x Kith: https://kith.com/collections/salomon Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia