Episode 29: Pitch Perfect
As Executive Editor for Curbed—an online publication that’s a must-read for members of the housing industry and fans of architecture—Mercedes Kraus is always looking to feature unique and historically interesting homes for their avid readers. But, with so much competition and without a publicity team to spend the time reaching out, how does a REALTOR® get into publications like Curbed? In this lighthearted episode, Mercedes breaks down the dos and don'ts of getting media exposure, how to pitch to editors, and how to build important relationships with journalists without hiring a publicist. Mercedes also discusses the design trends she’s seeing come out of shelter-in-place orders, her favorite place to turn to for architectural and design inspiration, and what she misses about living in Central Texas.