Inside Webflow’s Bet on an AI-Native Web and What That Means For CMOs

In this episode of Scratch, we’re joined by Adrian Rosenkranz, Chief Revenue Officer at Webflow, to unpack how AI is reshaping the web, marketing and go-to-market. Adrian shares how to drive real AI adoption by tying it to clear business outcomes, not experiments, and how Webflow is rethinking workflows to move faster.