The Mystical Power of Trees, with Scents of Wood's Fabrice Croisé

“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents.In this episode, Fabrice sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They explore the various woods featured in the collection, offer a practical well-being guide to forest bathing, and introduce two new scents they co-created based on neuroscience research: Calm in Cedar and Strength in Santal.Highlights:• Intro: L'Oréal and EB Florals• Why woods?• The Scents of Wood origin story• The HR Manager who changed Fabrice’s life• Early 2000s celebrity fragrance craze• An “aha! moment”: aging fragrances in wooden barrels• Using 100% of the fragrance• Truly vintage scents• The bottles: the “heart” of the forest?• 3 different brand names• The history of forest bathing• How to practice forest bathing• A unique way to brief perfumers• “What’s your personal forest?”• Scent Spotlight: Sandalwood in Oak, Cypress in Oak, and Orange in Chestnut• The fragrance inspired by humans’ early scent exploration• The fragrance a famous perfumer created for himself• Fragrances Fabrice has been wearing lately• Scent Connection, Woods Edition• Are certain woods easier to work with?• Introducing “neuroscents” from Scentbird x Scents of Wood• Creating beauty in the worldFeatured Fragrances:Sandalwood in OakOrange in ChestnutPlum in CognacCypress in OakScentbird x Scents of Wood Scents {New!}Soak in all of our audio and video content at https://podcast.scentbird.com.