Let Rebellion Be Your Driving Force, with Heretic’s Douglas Little

Douglas says that from a young age, he understood that a rebellious nature lived within him and was fighting for his voice. He’s not afraid to be polarizing and unapologetically himself. That’s the driving force behind Heretic. The brand is an expression of his intense love of nature and is on a mission to show the provocative side of naturals and the dirty side of clean.In this episode, Douglas sits down with Heather Hyatt, who runs social media at Scentbird. He breaks down his process for handcrafting fragrances that elicit a visceral and often erotic reaction. He takes us back to the day he met Gwyneth Paltrow and the story behind the This Smells Like My Vagina Candle, one of the creations he’s best known for, in collaboration with Goop.Highlights:Growing up in San Fernando ValleyWhat it means to be a rebelPerfumery studies and journey into fragranceThe lightning strike start of HereticAdvice for those looking to follow their own pathMeeting Gwyneth Paltrow on a hot NYC summer dayHow the This Candle Smells Like My Vagina candle came aboutHow fragrance can do more than just smell goodThe holistic power of aromatherapy ingredientsScent Spotlight: Dirty Grass, Dirty Vanilla, & Dirty CoconutScent Connection, Off-the-Wall EditionDouglas's biggest aspirationFeatured Fragrances:Dirty Glass by HereticDirty Coconut by HereticDirty Vanilla by HereticFeatured Candle:This Smells Like My Vagina by Heretic x GoopSoak in all of our audio and video content at https://podcast.scentbird.com.