Cherish Meaningful Memories, with Homesick's Lauren McCord

What would Endor, the moon in Star Wars, smell like? How about Central Perk, the coffee house in Friends? Questions like these start the creative process at Homesick, a home fragrance brand with a knack for capturing places and moments. Whether it’s your favorite series, college town, or even wedding celebration, they know how to evoke a memory that transports you there.In this episode, Lauren sits down with Heather Hyatt, who runs social media at Scentbird. She tells the story behind their cult-classic Star Wars and Friends collections. She shares a method for crowdsourcing nostalgia, techniques for making candles last longer, and scent recommendations for popular zodiac signs.Go to https://www.scentbird.com/horoscope for curated scent picks for your zodiac sign.Highlights:Heather’s connection to Homesick during collegeThe Homesick origin story: Florida, Georgia, and TexasCrowdsourcing ideas to make candles feel authenticThe surprising finishing touch in the Chicago candleDoughnuts and coffee... in a candle? (The Dunkin’ collaboration)Lauren’s earliest scent memories: snow days and the smell of gasolineWhy the Boston candle has a special meaning for LaurenGrapefruit, black pepper, and cinnamonCandle care: how to get the most out of your candlesMusic, moodboards, and candles are made at HomesickDeciding what to use for top, mid, and base notesScenting bridal shops and weddingsScent Spotlight: Let’s Toast, Gone Hiking, New York City, Central Perk, and Star WarsHow Let’s Toast helped Lauren manifest her own engagementThe smell of concrete and department storesThe smell of Central Perk, the coffee house in FriendsWhat it was like to collaborate with LucasfilmThe smell of iconic Star Wars locations: Tatooine, Endor, and the Death StarA special treat: Heather does a Chewbacca impressionScent Connection, Zodiac EditionScent notes for zodiac signsFeatured Candles:Let’s Toast by HomesickGone Hiking by HomesickNew York City by HomesickFriends Central Perk by HomesickThe Star Wars Collection by HomesickSoak in all of our audio and video content at https://podcast.scentbird.com.