Bring Back Rock ’n Roll Nostalgic Freedom, with Room 1015’s Michael Partouche

Michael went from being a pharmacist by trade to being a rocker by trade. He says the guitar was his salvation. For over a decade he toured the world with his psychedelic rock band, Rodeo Massacre, where he was a guitarist, composer, and producer. At a certain point he leaned into fragrance as a medium for olfactive counterculture, a bridge between chemistry and art.In this episode, Michael sits down with Benny Campa, who runs product design at Scentbird. They reminisce about the 70s and 80s grunge and punk music scene. Michael reveals why he feels like the black sheep of the perfume industry and tells the story of a fragrance he perfected to smell just like a vintage guitar from his childhood.Highlights:Rodeo Massacre, Michael’s biggest musical experienceMinor Threat, Guns N’ Roses, and the turning point in Michael’s lifeMichael’s biggest fear: turning 40 without fully working as a musicianThe tie between music and fragranceDressing like Slash to an interview for a pharmacist positionWhat led Michael to start Room 1015The true meaning of being an artistCapturing the spirit of the 70s with scents of nostalgic freedomThe most trashed hotel room in historyA legendary Keith Richards momentScent Connection: Punk Rock EditionWhat did CBGB, Sonic Youth, The Zombies, Run DMC, and Nirvana smell like?Scent Spotlight: Purple Mantra, Electric Wood, and Cherry PunkThe scent of Transcendental Meditation (and the story of the Beatles’ retreat with Maharishi)The fragrance that smells like Michael’s vintage Gibson from his childhoodVivienne Westwood’s London SEX Boutique and the punk aestheticReinventing yourself: make room for several "lives" within one lifeFeatured Fragrances:Purple Mantra by Room 1015Electric Wood by Room 1015Cherry Punk by Room 1015Soak in all of our audio and video content at https://podcast.scentbird.com.