Blend Luxury and Sustainability, with Stephanie Shepherd

Steph first came into the limelight as Kim Kardashian’s assistant and rose to become the Chief Operating Officer of Kardashian West Brands. She now serves as the Chief Impact Officer of Plus, a biodegradable body wash brand, and co-founded Future Earth, a climate education platform. In partnership with Snif, Steph has launched her own fragrance. It’s genderless, housed in 100% compostable packaging, and named Suganami as an homage to her Japanese last name.In this episode, Steph sits down with Marianne Mychaskiw, who runs communications at Scentbird. She takes us back to early scent memories growing up in Ohio, why she has always been very specific about fragrance, and how she breaks norms in style and scent.Highlights:Evolving from Kim Kardashian’s assistant to COO of Kardashian West BrandsMeeting Karl Lagerfeld, a “pinch-me, is this real?” momentWhat it felt like to start a new career chapterJuniper Breeze and first scent explorationsGrowing up with a “charmed childhood” in OhioReflecting on her mother’s influence on self-expressionScent Spotlight: Suganami, Steph’s new fragrance in partnership with SnifPaying homage to her Japanese last nameScent likes, dislikes, and the best-smelling person Steph has ever metBreaking gender norms in style and scentHow you can express yourself more authenticallyThe change Steph would like to see through Future EarthSteps anyone can take to live a more sustainable lifeScent Connection, Glam Occasions EditionAdvice for those looking to embark on a similar career pathFeatured Fragrance:Suganami by SnifSoak in all of our audio and video content at https://podcast.scentbird.com.