Your Offer Matters

Often the simplest things in business are the things that we neglect. This week, Nick takes you back to basics, to talk about an element of business that can make all the difference to success - whether at the outset of your journey or near the exit - your offer: how to create the perfect offer and how to fix an offering that may have run aground. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS The simpler you can make something, the better. Often, we overcomplicate things in order to feel that we are somehow enriching it, when in reality simplicity always wins. The offer includes the terms of the agreement. It must include the method of transacting with the person who goes along with you on your journey. When you create an offer, consider that the value you are putting forward must exceed the price. If people are turning you down, then there must be an issue with the value exchange. Around the core offer, think about supplementing with offers of bonuses or guarantees - the extra material that adds value, along with the certainty that what's being bought has less risk. BEST MOMENTS 'Sometimes we like to add complexity to things because it makes us feel better' 'Make people an offer so good that they would feel stupid to say no' 'Never underestimate what it takes to pry some cash from someone's hands' 'You've got to be very clear that you're offering something unique' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igNick Bradley- exit, strategy, podcast, business, scale, scale up, growth, equity, high-value, wealth, sell, sold: https://highvalueexit.com/

Om Podcasten

Welcome to “Scale Up with Nick Bradley”. In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms. Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond: How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire! You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too. Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley: - Over 10 years in Private Equity - 117 acquisitions - 25 business exits - $5.3bn in deals - #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries - “In business and in life - be grateful, be brave, have faith, show up!" Contact details: Work with Nick: https://highvalueexit.com Nick’s Facebook page: https://highvalueexit.com/fb Nick’s LinkedIn: https://highvalueexit.com/li Nick’s Instagram: https://highvalueexit.com/ig