Scaling Up Carbon Removal: A Deep Dive with Ben Rubin of the Carbon Business Council
Ready to debunk some myths about carbon removal and scale up your knowledge to a gigaton level? Strap in for a transformative conversation with Ben Rubin, the visionary Executive Director of the Carbon Business Council. With a mission as ambitious as the climate change challenge we face, Ben is here to guide us through the intricate world of carbon removal and management. He regales us with tales of the birth of the Carbon Business Council and elaborates on how collaboration is the key to making a large-scale climate impact. We also tackle the often misunderstood concept of carbon removal, demonstrating the scale and scope of the challenge we face, while highlighting the importance of communicating science effectively to ensure progress.As we navigate the complexities of our carbon-clad world, we delve into the role of the public and private sectors in scaling up carbon removal. We spotlight recent examples of corporate purchases and investments, painting a clear picture of the relationship between understanding and action in carbon management. Plus, we dissect the concept of twin targets for net zero pledges. With the Carbon Business Council's global reach and bipartisan support in the U.S., we explore their strategies for engaging with climate change skeptics and harmonizing efforts to scale up carbon removal.It's a powerful conversation that emphasizes the importance of communication in addressing climate change, and how we can all contribute to a more sustainable future. Subscribe to Saving Tomorrow’s Planet Podcast Apple Spotify