#125: Multilingual Content Marketing |English]

Jani Aaltonen speaks at AAC Global Multilingual content marketing event in Stockholm November 2018. - Topics - HubSpot - Flywheel - Crisis in trust - Friction in your customer's journey and how to remove it - Content marketing 2019 The second presenter was Glennon Kiernan-Lahti, Digital Marketer from AAC Global and he spoke about: - What is needed when doing marketing in more than one language? - Lessons learned from doing content marketing in four languages. Practical and easy tips for better-performing multilingual marketing. The third presenter was Leena Peltomaa, Director & Partner from AAC Global and she spoke about: - How do you succeed in multilingual content marketing? - Multilingual SEO: what should you consider when optimizing your marketing content for multiple languages? - What is creative translation (transcreation) and why do you need it? In the questions and answers session (after the keynotes), our presenter's answered audience questions about multilingual marketing prioritization, video marketing and doing it in several languages and detailed tips about transcreation vs. normal translation process. Jani's presentation slides can be found here: https://docs.google.com/presentation/d/1D-t0_gLfh-fA3HOJ6DuR1-W5lYyZaTVeSoNkJ80WRHQ/edit?usp=sharing