Episode 20 - Gail Behun on Her #ProveIt Approach to Tracking the Right Metrics

Gail Behun, Sr. Director, Sales Effectiveness, Enablement & Productivity at PandaDoc and Paul Butterfield, Instructure Revenue Enablement VP share a wide-ranging discussion about the challenges of tracking Sales Enablement success and her LinkedIn campaign to #ProveIt using metrics and goals to setup up sales reps for success. Join us to hear about Gail’s experiences in:Creating a culture where metrics and goals alignProviding ways for reps to achieve little wins as they ramp to big winsDetermining the metrics that will define success and backing them into a projectSuccessfully pivoting when you “don’t know what you don’t know”Executive Bio:Gail is experienced in leading global teams in increasing productivity, profitability and stakeholder value. She thrives on achieving results that seem beyond reach and excels at pioneering new enablement, learning, sales and operational initiatives within the SaaS space. As the new Senior Director of Sales Enablement at PandaDoc, Gail is focused on providing structure and cutting through the clutter for a company in rocket ship growth mode. In charge of onboarding and development for a global team of reps, her focus is to empower each rep to crush their quota and see a bright and long future within the team.Over 20,000 customers use PandaDoc’s all-in-one document automation software and workflow capabilities to provide customers with a more professional and engaging experience. PandaDoc helps simplify processes and increase efficiency across an entire organization and integrates with existing CRM, payment, and file storage apps into a unified workflow.Please subscibe on Apple, Spotify or Google.

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The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul Butterfield, founder of Revenue Flywheel Group for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.The wide and varied profession of Revnue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the  journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like: -Building strategies and metrics that correlate back to revenue impact-Gathering requirements to identify stakeholders-Gaining buy-in and executive sponsorship-Aligning with sales leaders-Facilitating cross-functional collaboration