Ep. 63 - Irina Soriano - Social & Life Brands

Discover the transformative power of a life brand in this episode with Irina Soriano, Vice President of Enablement at Seismic. Join us as we explore the concept of a life brand - one that transcends self-promotion, and instead, emphasizes service to others and contributing to the community. We'll hear Irina's  insights on how this unique approach to branding can significantly alter the perception of enablement professionals and leaders. She also opens up about her personal journey in enablement and the profound impact it has made on her life.What is a "life-brand"?Using your life brand to build confidenceLeveraging your life-brand professionallySafeguarding children's life-brandIrina Soriano is the VP, Enablement at Seismic, the leader in Enablement. During her 15-year career, Irina built several global Enablement departments across EMEA, Asia-Pacific, and the US from the ground up. She leads the NYC Wise (Women in Sales Enablement) chapter, is the author of “Generation Brand”, as well as a TEDx and keynote speaker.Please subscibe on Apple, Spotify or Google.

Om Podcasten

The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul Butterfield, founder of Revenue Flywheel Group for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.The wide and varied profession of Revnue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the  journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like: -Building strategies and metrics that correlate back to revenue impact-Gathering requirements to identify stakeholders-Gaining buy-in and executive sponsorship-Aligning with sales leaders-Facilitating cross-functional collaboration