Ep. 52 - Brian Geery - Enabling Dynamic Demos

How do you enable sales teams to turn average demos into compelling stories that capture their prospects' attention and keep them engaged? Can demo effectiveness be measured? If so, how should Enablement teams track and improve their demo enablement? In this episode, Brian Geery shares his proven strategy and techniques for enabling sales pros to give demos that highlight solutions to prospects' business challenges and helps them create a vision for how to solve those challenges. Listen...